MYOB launches new ‘Love Your Work’ campaign

Published on November 30, 2010 in Computer & Electronics, Computer Software, Internet, Technology


MYOB is launching a new advertising campaign entitled “Love Your Work” to celebrate the passion business owners have for their businesses.

Australia (November 30, 2010) –

MYOB is launching a new advertising campaign entitled “Love Your Work” to celebrate the passion business owners have for their businesses. The campaign, which goes live this Sunday, features four inspiring cases of real people who, with the help of MYOB solutions, have been freed up to focus on what they love.

The advertisements have been developed by creative agency HOST to communicate the MYOB philosophy of making business life easier, and will be featured exclusively across PBL Media titles, including the Nine Network, ACP Magazines, and NineMSN through until September. IKON Communications was the media buyer.

Suzanne Damms, MYOB’s Group Manager – Marketing, said: “We were inspired by the passion, drive and determination of Aussie business owners, and the campaign showcases real MYOB clients. MYOB has helped over 1 million business owners focus on what they love, and we’re excited to be sharing the success of four passionate business owners.”

“For business owners time is precious. Few people establish their business to do accounting, produce tax returns, pay Super or set up websites – so they are the just some of the things that MYOB solutions take care of. Leaving business owners to focus on what they love, or do best.”

The stars of the Love Your Work campaign are:

* John Paterson, WorkZone: a graffiti removal and maintenance business owner who has used MYOB AccountRight from when he was one man and a van, through to today – where his growing business employs 30 people.
* Jenny and Nick Clegg, Federation Clothing: husband and wife owners of a vibrant global skate and street wear fashion label who are managing the growing complexity of their expanding business using MYOB EXO Business.
* Matt Perry and Ben Peacock, Republic of Everyone: creative and sustainability strategists who use MYOB software in their business of helping to make the world a better place.
* April Francis: a criminal barrister and mother of three-year-old twins, who uses MYOB AccountRight to help her manage her accounts effectively; enabling her to spend more time on her passions – her family and fighting for justice in the courtroom.

“The new advertisements show that MYOB customers come from all types and sizes of business; we recognise that one size doesn’t fit all and that’s why we’ve developed a complete family of products to give businesses more support, more choice and more ways to make business life easier,” Ms Damms added.

“MYOB is committed to supporting business and providing our customers with great solutions that cater to their needs. The Love Your Work campaign is part of our ongoing commitment to making business life easier for Aussie businesses,” said Ms Damms.

Source: MYOB

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