Intuit Receives Two Prestigious Awards for Social Customer Support, Engagement

Published on October 28, 2011 in Uncategorized

0 Customer Support and Intuit ‘Love a Local Business’ Social Program Earn Groundswell Recognition

MOUNTAIN VIEW, Calif. (October 28, 2011) – Today, Intuit Inc. (Nasdaq:INTU) received a pair of Forrester Groundswell Awards for its innovative use of social technologies to achieve business and organizational goals.

Forrester Research, Inc., the independent research firm, honored’s customer support and engagement program offered jointly with Get Satisfaction in the Business to Consumer North America Supporting category. In addition, Intuit Small Business’s “Love a Local Business” program won an award in the Business to Consumer North America Social Impact category.

Intuit has received four Forrester Groundswell Awards since the program began in 2008. The first two came in 2008 and recognized Intuit’s use of social media and user-contribution systems in the small business and consumer markets. The most recent wins were in 2010 for Intuit Brainstorm and TurboTax Live Community. Brainstorm is a Web-based tool that lets employees share, experiment and collaborate on new ideas through online crowdsourcing. The Intuit TurboTax Live Community widget connects people to free tax advice. In addition, Intuit received Forrester’s Company Transformation award in 2008.

“Once again, we received excellent entries for the Forrester Groundswell Awards from around the world,” said Josh Bernoff, senior vice president, idea development at Forrester and co-author of Groundswell and Empowered. “We selected the winners based on the most impressive results from among over 200 entrants this year.”

Programs Support Consumers, Businesses and Get Satisfaction developed a program in 2010 that allows users to obtain answers, share ideas and connect with each other

Intuit Small Business launched its Love a Local Business grant competition in 2009 to support small businesses facing the challenges of economic recession. The competition, driven by social media, rallies local business fans to nominate their favorites for cash grants.

In some cases, the grants have saved small businesses from bankruptcy and have reinvigorated communities’ dedication to buy local. Intuit invested an additional $1 million in the program this year to fund Hiring Grants, which are offered to help small businesses create jobs in their communities.

“We’re once again honored to receive Forrester Groundswell Awards,” said Aaron Forth, vice president and general manager of Intuit’s Personal Finance Group. “Innovation is at the heart of everything we do, from designing products, to obtaining customer feedback, and supporting businesses through tough times. It’s all about improving their financial lives.”

Forth accepted both awards on behalf of Intuit following his presentation on mobile innovation at the Forrester Consumer Forum in Chicago on Oct. 27-28. His talk focused on how companies can effectively and strategically expand across various mobile platforms, including the development of’s new iPad app. The presentation followed a June 2011 report from Forrester titled, Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets, that highlighted how Intuit’s approach to innovation helps it quickly adapt products for tablets such as the iPad.

The Forrester Groundswell Awards recognize quality and excellence from companies that use social applications and technologies to accomplish business objectives. The firm developed the program to support and recognize the principles outlined in the Forrester Research books “Groundswell: Winning in a World Transformed by Social Technologies,” (Harvard Business Press, 2008) and “Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business” (Harvard Business Press, 2010).

More information about the Forrester Groundswell Awards is available at:

About Intuit Inc.

Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit’s leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money. Founded in 1983, Intuit had annual revenue of $3.9 billion in its fiscal year 2011. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at and at

About is a leading online personal finance software service from Intuit Inc. (Nasdaq:INTU), providing nearly 7 million users a fresh, easy and intelligent way to manage their money. And it’s free. Launched in September 2007, has quickly grown to track nearly $1 trillion in transactions and $485 billion in loans and assets for its users.’s innovation is in applying advanced technology to deliver breakthrough ease-of-use. Using patent-pending technology and proprietary algorithms, allows users to see all their financial accounts in one place, makes it easy to set and keep to budgets, and helps identify money saving ideas. is so effective that more than 90 percent of users say they have changed their financial habits as a result of using the service. For more information on’s free online personal finance service, please visit and follow on Twitter:

Source: Intuit Inc.

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