Intacct SVP Daniel Druker to Lead Software as a Service CEO Panel on Explosive Adoption of SaaS Applications

Published on November 13, 2008 in Computer & Electronics, Computer Software, Internet, Technology


“Going Vertical: The Key to Mass Market SaaS Adoption” Session to Address Massive Expansion as SaaS Market Matures

SAN JOSE, Calif. (November 13, 2008) –

Software as a Service (SaaS) vendors need to get ready for the enormous opportunities that will appear as the SaaS market moves into the mainstream adoption stage. As SaaS matures, mass market buyers expect turnkey SaaS solutions with built-in best practices, industry expertise and implementation services tailored for their particular vertical industry.

On Tuesday, November 18, 2008, at the SIIA OnDemand conference in San Jose, Calif., Intacct Senior Vice President Daniel Druker will lead a panel of CEOs from leading SaaS firms to examine and discuss how the SaaS industry must evolve to prepare for mass market adoption. The panel of CEOs includes Dan Fishback of DemandTec, Adam Miller of Cornerstone OnDemand, Rene Lacerte of and Vijay Saha of Sererra.

Just as with the old days of enterprise software, early SaaS products were mostly horizontal and sold via direct sales forces. But as the SaaS market matures and expands, vertical industry solutions and additional channels of distribution will become more and more important. This panel will explore how SaaS vendors should go about developing vertical market strategies and teaming with industry-focused channel partners to tap into the explosive growth that will come as SaaS matures and penetrates mainstream markets.

“The mass market adoption panel at SIIA On-demand will be a terrific opportunity for strategists, executives, and managers in the SaaS and cloud computing ecosystem to get real-world insights into how to move to vertical and channel-oriented business strategies,” stated Druker. “This is very much in keeping with the SIIA’s mission of peer learning, as the principal trade association for the software and digital content industry.”

Additional information on the panel and the SIIA OnDemand conference can be found at

About Intacct
Intacct is a market and technology leader in on-demand financial management and accounting applications. The company’s award-winning solutions are used by thousands of businesses, from startups to public companies, and are designed to improve company performance and make finance more productive. Intacct automates key business processes from order entry through cash collection and procurement through vendor payment. The Intacct system includes accounting, contract management, revenue recognition, inventory, purchasing, vendor management, financial consolidation and financial reporting applications, all delivered over the Web via Software as a Service. Intacct is the only on-demand financial management solution seamlessly integrated with As a company grows, Intacct’s deep and mature applications, SAS 70 Type II certification, and documented processes support Sarbanes-Oxley compliance for public enterprises.

Intacct is headquartered in San Jose, California, with operations in Bangalore, India. For more information, please visit
Media Contact:
Peter Olson
Tel: 408-878-0951

Source: Intacct

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