Frontman of innovative K3 marketing campaign stars on Britain’s Got Talent

Published on June 4, 2010 in Computer & Electronics, Computer Software, Internet, Technology

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A Ricky Gervais lookalike who starred in an innovative marketing campaign developed by K3 Business Technology Group (K3) has wowed millions of TV viewers.

CA (June 04, 2010) –

A Ricky Gervais lookalike who starred in an innovative marketing campaign developed by K3 Business Technology Group (K3) has wowed millions of TV viewers.

Tim Oliver, who played the hapless ‘David’ in K3’s hugely successful viral marketing campaign ‘The Factory’ dazzled judges with six other lookalikes on ITV’s Britain’s Got Talent. The Chippindoubles are in the semi-final line up tonight, Friday 4th June.

As ‘Ricky’ he appeared alongside other lookalike stars ‘David Beckham’, ‘Gordon Ramsay’, ‘Mr T’, ‘Daniel Craig’, ‘Will Smith’ and ‘Simon Cowell’ in their act called ‘The Chippendoubles’ on the hit show. They took the show by storm before the judges propelled the act through to the next round.

Last year in ‘The Factory’ Tim Oliver, as David, learned how SYSPRO ERP is applicable to a wide range of environments and how it could solve his own company’s issues. His epic journey took him to businesses throughout the UK to find out how SYSPRO had helped them. Episodes of ‘The Factory’ can be seen by visiting www.k3scs.com/the-factory.

Ellen Hoefste, Marketing Manager of K3 Business Technology Group, said: “Tim did a fantastic job in helping us produce ‘The Factory’ and we wish him every success with his fellow lookalikes as ‘The Chippendoubles’.”
About Supply & Demand Chain Executive.

Supply & Demand Chain Executive is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at www.SDCExec.com.
About K3 Business Technology Group

K3 Business Technology Group employs 90 people at its Manchester head office and its branches throughout the UK and Ireland. The company offers solutions in enterprise resource planning (ERP), customer relationship management, advanced planning and scheduling, warehouse management, human resources and e-business. K3 Business Technology Group is part of K3 Business Technology PLC which is a global leader in providing next-generation enterprise software for businesses in the retail, manufacturing and distribution sectors. With more than 3,000 customer installations in over 30 countries, K3 is recognised as a safe, innovative and reliable provider of world-class solutions, backed by world-class service.

For additional information on SYSPRO, call Editorial – Ellen Hoefste, Marketing Manager, K3 Business Technology Group on 0161 876 4498, or Gary Lillistone, Bridge PR on 024 76 520025, or e-mail garyl@bridgepr.co.uk.

Source: SYSPRO

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