– a UK success story

Published on December 7, 2009 in Computer & Electronics, Computer Software, Internet, Technology


* New company showcases its latest offering at Cloudforce in London * Two new UK customers go on record to discuss benefits

Sleidrecht and San Francisco (December 07, 2009) –, the new cloud accounting company formed with investment from Unit 4 Agresso and, will be showcasing its latest edition, Winter 10, at’s Cloudforce 2 London conference at the Novotel West in London this week. In addition Juicy Property and Adestra are the latest of a string of new customers to discuss the benefits they have seen having implemented applications in their organizations. originated in the UK so it is fitting that it ends what has been a successful year for the new company in London and in front of a UK audience. Hosted by’s CEO Marc Benioff, Cloudforce 2 London is expected to attract senior business decision makers from across the UK who are looking to adopt cloud based applications and services.

Winter 10 was developed by following discussion with customers and partners and enhances the existing financial management capabilities of FinancialForce Accounting. It adds Enhanced Debt Management, which assists companies automate and manage their cash collection processes effectively. In addition, Integration Rules seamlessly pull non-financial data into the finance application through a point and click user interface, while the new Launchpad capability acts as a navigational aid to simplify some of the sophisticated finance processes used by businesses today.

Among the expanding global customer community is Juicy Property, a London-based company providing an online property management tool to landlords. The system provides features to cover all the key areas of property management to help save time, reduce risks, and get financial control. Oliver Cornes, Director for Juicy Property, said: ‘We’ve been trialling the FinancialForce application since the initial CODA 2go release in 2008, having realised early-on that CRM is limited unless it provides visibility over financial data as well. is different to other offerings because it isn’t just integrated with, it runs in salesforce. It is very exciting knowing that we have all our company & customer data in one place – we can do things that are quite simply impossible if this data is kept in disparate locations.

‘Some of the key benefits we have seen since we implemented FinancialForce Accounting include our ability to see financial data on the same screen as support/marketing/sales information. This 360 degree view of business critical information gives us better control and management and enables us to review and analyse our performance quickly and accurately. For these and many other reasons it is clear we have made the right decision in selecting FinancialForce applications and we would recommend the solution to any organisation looking for best in class cloud accounting capabilities in the cloud.’

Adestra is another customer which benefits from the offering. Boasting a customer list including some of the leading retailers, publishers, agencies and charities in the country, Adestra is a leading UK based email marketing services provider. Steve Denner, Founder and Director for Adestra, commented:’ We provide web based services to our clients and so moving our applications into the cloud was a logical and strategic move for us as a business. We already utilise as a full end-to-end customer relationship management solution and are impressed with the quality and accessibility we have across our data. The next step for us was to find a cloud accounting solution that would work alongside our CRM. Being built on salesforce’s platform gave FinancialForce Accounting the edge. is not just rich from a financial and accounting perspective but also the team behind the company clearly understands the challenges we face. Our need for accurate and reliable information and how to deliver a solution that meets these needs. Their friendly and flexible approach to the project has made them a pleasure to work with and I’m convinced we made the right choice of solution for now, and for the future.’

To see more and learn how Financial Force Accounting could revolutionise your approach to financial management, please visit www.

Source: FinancialForce

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